Gear

Digital edge: Hasselblad X1D brings vintage form to digital medium-format cameras

Hasselblad is brand that has captured history in a way that most popular camera brands have not. The Swedish manufacturer of medium-format cameras saw the moon with Apollo 11, and was the camera that snapped the Beatles walking across Abbey Road. However, it very nearly went into extinction with the rise of digital cameras. Innovation and tenacity allowed the company to overcome the odds, and their latest camera, the Hasselblad X1D, is perhaps one of their most ingenious cameras, if not one of the most fascinating cameras available in the market now.

Hasselblad X1D 50c
The eye of the beast.

It’s size is a novel factor. The camera houses a huge, medium-format image sensor into a compact, even small body. It is a mirrorless camera, with a 50 megapixel CMOS sensor — an engineering marvel in itself given how slim the camera is. The X1D also comprises 14 stops of dynamic range, a three-inch touchscreen, an ISO range of up to 25,600 and a shooting speed of 2.3 frames per second. With such stellar specs, it’s little wonder that the image quality is ridiculously crisp, especially when paired with Hasselblad’s XCD lenses. There is also built-in Wi-Fi and GPS.

This post: Digital edge: Hasselblad X1D brings vintage form to digital medium-format cameras

Interface-wise, the camera is easy to navigate and understand. The battery life is a downside, given how the camera lasts for about 300 frames with a full charge, amounting to just a few hours of use.

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Best face forward | Credit: TechRadar

The petite beast will cost you. The body alone costs US$9,000 (S$12,400), and if you purchase the full kit that comes with a 45mm lens, a leather hand strap, extended warranty and a custom box, you’ll be forking out a staggering US$12,995 (S$17,915). Average photography enthusiasts are better off thinking of the Hasselblad X1D as a celebrity crush, though professional photographers can look into the camera as a sound investment to make, even if it means eating grass for the next decade. They say art is pain, after all.

www.hasselblad.com

Source: Harta Chisinau
Category: Gear

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