Luxury beauty brand La Mer has just introduced a new inclusion to its Blanc de La Mer collection — the New Brilliance White Mask. While there’s already a cleansing foam, essence, infusion, UV protecting fluid and lotion in the brightening collection, the New Brilliance White Mask promises to intensify the soothing and brightening effects even more.
Step 1: Soothe and prep
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The New Brilliance White Mask comprises a powerful yet gentle two-step treatment. First, it soothes and helps prevent any skin irritation via The Brilliance White Soothing Primer. Developed by the scientists at The Max Huber Research Laboratories, the primer contains La Mer’s ultimate anti-irritant, the Concentrated Miracle Broth. Another key ingredient is The New Calming Ferment — a curated blend of algae, vitamins and nutrients — that functions to complement the soothing powers of the Concentrated Miracle Broth. Upon contact, the primer works to reduce visible redness and soothe any irritated areas on the skin. The skin is then optimised to accept the intense brightening activity to follow.
Step 2: Intense brightening
Once the skin is soothed and perfectly primed, The Brilliance White Gel Cream is applied for the intense brightening process to begin. The star ingredient here is the New Vital Brilliance Ferment — a powerful blend of sea-sourced actives and marine peptides. This element helps to reduce the look of stubborn discolouration and dullness while providing intense hydration. Any lines or wrinkles are softened, too. Not wanting to miss out, Miracle Broth steps into the limelight yet again to deliver energy, radiance and healing hydration while skin is protected against environmental aggressors and future discolouration with the help of Lime Tea Concentrate.
The result of all that intense soothing, prepping, hydrating brightening? Skin glows with a new clarity that’s sure to turn heads. Priced at RM1,030, The New White Brilliance Mask will be available beginning March 2017.