Features Editor, Lifestyle Asia India & Contributor – Augustman
Founded in 2012 by power-couple, Sandeep and Sarah Gonsalves, Mumbai-based label SS HOMME celebrates the marriage of traditional bespoke tailoring and modern-day craftsmanship, wrapped in exquisite Italian and English fabrics. Their philosophy is straightforward – “A modern man deserves a well-tailored suit for his body type”. It is this mantra that held the label in good stead as they concentrate on creating silhouettes that fit every shape and size with intricate detailing and a great finish. As they enter another year of style, SS HOMME- Sarah and Sandeep spoke to Lifestyle Asia India on their personal rules in fashion, the brand philosophy and their plans for the future.
Tell us the story behind creating SS Homme?
Sarah and I started SS HOMME in 2012 as a bespoke clothing label to cater to the diverse body types of Indian men. We did the necessary research and witnessed a gap in the market for bespoke services. Our goal was to provide services akin to the quality standards of Savile Row, London. Though we started small but we realised soon enough that there was a growing demand in the menswear segment for bespoke and personalised clothing.
In order to further build on the momentum gained, we started experimenting with geometric patterns on Indian formal wear in the form of embroidery and prints. With the growing demand for designer clothing for men, we decided to reinvent ourselves as an Indo-fusion label that does both western and Indian wear with emphasis on fit and fabric. In 2018, we moved to a one-of-a-kind 3500-square-foot menswear clothing studio to exclusively cater to our growing clientele. The feedback of our new studio has been phenomenal.
What are your most premium features at the store?
Our bespoke services amalgamated with Indo-fusion design aesthetics is what makes us stand out from our competitors. It’s a three-stage process where every suit starts its journey as a design eager to be realised on a piece of cloth. The process begins with clients selecting a fabric swatch, going through a few looks that fit their body and personal style that will later be remastered into a unique ensemble. Our bespoke team is there to give advice on fabric and cuts as they work to create a well-fitted suit with the right measurements. Unlike others, we have a record of over 40 body measurements, from the slope of the shoulder, to the angle of your spine to ensure that each client pattern is cut to perfection.
Thereafter, customised patterns, drafted from scratch, are carefully cut and painstakingly hand stitched to construct the rudimentary silhouette of the garment. It is at the ‘Base Fit’ that the customer can discern how his suit will feel and fall. By the second fitting, our adept craftsmen sews the fabric into perfect contours, giving it shape and ascribing it a structured identity. At the last trial, the suit in its immaculate form is paired with accessories to complete a perfect ensemble. Apart from this, we also provide Skype consultation services to our NRI clientele wherein our bespoke consultants help the client take the right measurements and accordingly tailor the garments to ensure the perfect fit.
What kind of fabrics does SS Homme feature?
Fabric selections are handpicked for each season from different parts of the world to ensure exclusivity and functionality. Handcrafted fine suiting fabrics such as Italian & English Worsted Wool, pure blends of Cashmere, Silk, and Mohair are primarily used in our garments to exemplify elegance, regality and comfort for our elite clientele comprising of NRIs, corporates, and grooms. We stock exquisite worsted wool in super 100’s to super 180’s in mohair, cashmere, finest merino wool and linens that are suitable for various climates. We use purely international fabrics for our bespoke suits whereas for our Indian wear clothing we source fabrics locally. These fabrics are ideal for suitings, blazers and trousers for business mens’ suits and special occasions that are perfect for the cosmopolitan man.
Give us a crash-course on men’s accessorising?
The market for men’s accessories in India is booming each day. With more and more men becoming style conscious with a desire to stay fashion forward from top to toe, there’s a tremendous increase in the demand for the same. I personally feel that accessories work extremely well with most of the outfits since they add that much needed pop of colour. It gives a sharper and more suave look to the otherwise classic and casual outfit. Add a lapel pin and a pocket square to a classic suit gives you an edgy look or put on a shawl with your sherwani to give it a royal feel or make your Indian outfits more regal with a rust gold brooch.
What can we expect from SS HOMME’s AW18/SS19 Collection?
Our A/W 2018 collection called The Arcane was shot at Evolve Back Resorts, Hampi recently and it aims to construct atypical attire for the au courant gentleman with its focus on geometric symbolism and eastern silhouettes. The line depicts magnificent structures through unique silhouettes that exhibit an ode to the excavated city of Hampi. With a mix of dark colours and subdued shades, the clothing signifies one aesthetic and only one style ethic – to bridge the east with the west. The focus of the collection is to make each garment utility-based, but at the same time maintain the regality of that glorious era. The exquisite collection entails a perfect mix of sherwanis, bandhgalas, bandis, kurtas, suits, tuxedos, trousers and shirts. Creating a more immersive and experimental set, with elements such as modern curves, neutral embroidery, tuck detailings and clean lines while making it ‘wearable fashion’ was the main aim of the collection. The basic principle was to create a contemporary perception on Indian wear through the applied communication of a geometrical matrix with complex silhouettes and forward-looking designs.
We curate a theme for each of our collection based on the ongoing trends, colour palettes and silhouettes simultaneously incorporating our signature styles and design. For our upcoming Spring Summer Collection 2019, it will certainly be a fresh take on Indo-fusion clothing for summer weddings with a play on bright colours, prints and subtle embroidery.
All Images: Courtesy SS HOMME – Sarah and Sandeep